Smart Websites Convert More: How AI Is Powering the Next Generation of Digital Conversion Tools

Online AI Chatbot

Websites used to be digital brochures. Today, the best ones are always-on sales machines that guide, convince, and convert visitors around the clock.

And what's powering this transformation? AI.

From text-based chatbots to interactive voice agents, AI is helping businesses create smarter, faster, and more helpful online experiences. If your website is designed to convert, it’s only a matter of time before AI becomes a core part of your digital toolkit, if it hasn’t already.

Here’s a breakdown of some of the AI tools modern websites are using to drive more leads, sales, and signups:

🔹 1. Text-Based AI Chatbots

These are the most common and most immediate AI conversion tools out there. A visitor lands on your site, and instead of hunting for the right button or form, they’re greeted by a chatbot ready to help.

Popular examples:

• Intercom – Automates support and sales conversations with smart routing and AI responses.

• Drift – Focused on B2B lead generation, offering AI-driven playbooks to engage high-intent visitors.

• Convertr – Offered by MarketFit, this AI chatbot goes beyond FAQs. It actively guides visitors toward decisions, answers questions contextually, and even performs tasks for them — like comparing products or finding the right service, or fully completing the process of booking a meeting and even directly sending the invite.

🔜 Coming soon: Convertr will also support verbal (audio) chat — letting visitors talk to your site as naturally as they would to a store assistant.

🔹 2. Voice-Enabled AI Agents

Audio interfaces are making their way into the web experience. Whether for accessibility, convenience, or speed, voice AI adds a new dimension to how users engage with websites.

Notable players:

• Zookish – Adds an interactive voice layer to websites, enabling users to navigate and interact by simply speaking — creating a hands-free, human-like browsing experience.

• PolyAI – Builds voice agents for customer service that sound incredibly human.

• Talkie.ai – Designed for healthcare and service industries, it allows patients and customers to speak naturally to voice bots.

• Speechly – Enables real-time voice recognition for web and mobile apps, supporting conversational commerce.

Imagine a visitor saying “Can you recommend a product for dry skin?” — and your site replying like a helpful in-store specialist.

🔹 3. AI-Powered Personalization Engines

Another class of AI tools focuses on personalizing content and experiences based on who the user is and what they’re doing.

Examples include:

• Dynamic Yield – Uses machine learning to tailor product recommendations, layouts, and messages to each visitor.

• Mutiny – Turns static B2B websites into personalized experiences that adapt based on visitor data (like company size or industry).

• Clerk.io – Helps eCommerce sites increase cart size with personalized search and product feeds.

🔹 4. AI Forms & Lead Qualifiers

Forms don’t have to be static and boring. AI-powered lead capture tools adjust in real-time to ask smarter questions and qualify leads more effectively.

Tools to watch:

• Typeform with AI logic – Create conversational forms that feel like a one-on-one interaction.

• Qualified – Integrates with Salesforce and uses AI to route leads to the right sales rep or experience.

Final Thoughts: Conversion Isn’t Static. It’s Smart.

Your website should be more than just informative. It should engage, assist, and convert — and AI is how the best websites are doing it.

At MarketFit, we’re seeing more and more businesses adopt tools like Convertr to bridge the gap between traffic and actual business results. Whether you're running a services business, healthcare clinic, or eCommerce store, there's no excuse for leaving visitors unsupported.

👉 Ready to put your website to work? Explore Convertr and start converting visitors like never before.