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Recent Blog Post


The Sales Delusion: Why Founder-Led Sales Failure Kills Startups
Founders often believe they can build a scalable sales strategy, but without experience, they risk sabotaging their own startup’s growth

David Bitton
Feb 274 min read


The First Pivot: From Coding to Closing
Founder-led sales can be tricky for technical teams. Focus less on features, more on solving customer challenges. #SalesTips #Startups
Nissim Ohayon
Jan 223 min read


Cracking the Code: How Israeli Startups Solve Big Problems and Build Billion-Dollar Unicorns
Discover how Israeli unicorns solve real-world problems, scale globally, and build billion-dollar use cases. Insights for startup founders!

David Bitton
Dec 8, 20244 min read


CASE STUDY: Scaling Octopai’s Sales from 3 Customers to Acquisition by Cloudera
Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess

David Bitton
Nov 17, 20244 min read


The Importance of Communicating Your Revenue Model to Investors for Pre-Seed Startups
Welcome to the colorful world of startups, where dreams are big, failure is a constant companion, and the word "revenue model" can make...

Nissim Ohayon
Jun 24, 20242 min read


Stop Saying These 7 Terms: The Secret to Closing More Sales
Every word you say to a prospect can strengthen or weaken your credibility, so top salespeople choose their words carefully.

David Bitton
Jun 20, 20245 min read


Elevating Sales to the Management Table: A Strategic Imperative for Israeli Startups
Originally posted on Linked in March 2024, we dive into the importance of Sales having their own representative at the management table.

Nissim Ohayon
Mar 6, 20242 min read


Behind every great sales organisation is a Master of Sales Operations.
Originally posted on LinkedIn, this is a review of the role of Sales Operations in tech startups.

Nissim Ohayon
May 14, 20203 min read
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