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Recent Blog Post
How Sharpening Our ICP Took Us from 3 Customers to Cloudera Acquisition
When we scaled Octopai from 3 customers to acquisition by Cloudera, the game-changer wasn’t more leads—it was refining our Ideal Customer Profile. By analyzing our data, we saw that most of our wins came from just three verticals. We pivoted fast, doubled down on what worked, and aligned our entire GTM motion. In this post, I break down how founders can do the same—and why “spray and pray” is no longer an option
David Bitton
2 days ago4 min read
How to Build Killer Account Management Teams That Actually Expand Revenue
Discover how to build account management teams that do more than just retain—they drive serious revenue growth. This blog breaks down when to split sales and AM roles, how to equip AMs with the right tools like Meet Alfred and Extrovert, and the proven strategies we've used at Panaya, Microsoft, Fraud Sciences, and Octopai to turn underperforming territories into top-performing ones. Ready to grow from within? Start here.
David Bitton
Apr 176 min read
Why 99% of Founders Fail at Scaling a Business—And How to Be the 1% That Succeeds
99% of founders fail to scale—learn the CEO mindset, systems, and strategies to be the 1% that succeeds. #StartupGrowth #Leadership
David Bitton
Mar 24 min read
How SaaS Pricing Evolves Across Different Growth Stages
SaaS pricing evolves as businesses grow—optimize strategies to attract early adopters, scale revenue, and maximize customer retention.
David Bitton
Feb 134 min read
From Founder to CEO: The Brutal Truth About What It Takes to Lead a Global Startup
Transform from a startup founder to a world-class CEO. Learn the critical leadership skills to scale your company globally. Read more!
David Bitton
Feb 124 min read
5 Must-Know KPIs for Early-Stage Startups: The No-Nonsense Guide to Building a Killer Sales Pipeline
Boost your sales pipeline with 5 essential KPIs for early-stage startups. Discover metrics that drive growth & revenue!
David Bitton
Feb 28 min read
The First Pivot: From Coding to Closing
Founder-led sales can be tricky for technical teams. Focus less on features, more on solving customer challenges. #SalesTips #Startups
Nissim Ohayon
Jan 223 min read
From Chaos to Clarity: How Founders Can Conquer Sales Without Losing Their Minds Building Scalable Sales Systems
Struggling with sales? Discover how Marketfit, your Fractional CRO as a Service, helps founders build scalable systems and empower teams!
David Bitton
Jan 145 min read
10 Growth Hacking Strategies Every Early-Stage Startup Should Implement Today
10 growth hacking strategies to scale your startup fast! Actionable tips, real examples & proven hacks to drive growth on a budget.
David Bitton
Jan 126 min read
Cracking the Code: How Israeli Startups Solve Big Problems and Build Billion-Dollar Unicorns
Discover how Israeli unicorns solve real-world problems, scale globally, and build billion-dollar use cases. Insights for startup founders!
David Bitton
Dec 8, 20244 min read
CASE STUDY: Scaling Octopai’s Sales from 3 Customers to Acquisition by Cloudera
Learn how Octopai scaled from 3 to 140+ customers by optimizing sales, controlling trials, and solving customer challenges. #SalesSuccess
David Bitton
Nov 17, 20244 min read
Building a Lead Generation Machine: The Ultimate Guide for Sustainable Business Growth
Build a lead gen machine with inbound, outbound & social strategies for steady growth. Need help? MarketFit experts can guide you!
David Bitton
Oct 31, 20246 min read
How to Set Up a Scalable Sales Infrastructure for Your SaaS Startup
Building a scalable sales infrastructure is one of the most critical challenges SaaS startups face.
David Bitton
Sep 5, 20245 min read
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